Performance / Growth Marketing Manager — DTC Acquisition
Role Mandate
Own profitable customer acquisition for the DTC channel. Drive incremental revenue at controlled CAC by designing, executing, and scaling performance marketing across Meta, Google and allied paid channels. Operate with full accountability to unit economics.
Core Outcomes
• Incremental revenue growth with CAC ≤ permissible thresholds by category and SKU • Scalable acquisition engine aligned to gross margin, inventory, and LTV
• Clear separation of brand, prospecting, and remarketing demand
• Measurable incrementality with defensible reporting Responsibilities
• Architect and manage Google & Meta ecosystem segmented by category, margin band, and permissible CAC
• Translate business economics (AOV, GM%, LTV) into bidding logic (t CPA / t ROAS / value-based bidding)
• Own Merchant Center feed strategy: product taxonomy, custom labels, lifecycle flags, margin tagging
• Drive continuous optimi...