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Performance Marketing Manager

Company

ALLEN Digital

Location

Bengaluru, Karnataka

Posted

June 02, 2026

Position Overview

We are looking for a results-driven Performance Marketing Manager to own and scale paid growth across Google, Meta, and App ecosystems. The role requires strong hands-on execution combined with strategic thinking on funnel optimization, experimentation, and ROI-driven scaling.

Key Responsibilities
Own and scale paid performance channels including Google Search, YouTube, Meta, App campaigns, and remarketing
Drive end-to-end funnel optimization from creative β†’ landing page β†’ conversion β†’ remarketing
Plan and manage large monthly budgets with a clear focus on ROAS, CPA, and LTV
Lead creative strategy in collaboration with design and content teams; test messaging, formats, and hooks
Design and execute A/B tests across creatives, landing pages, and audience segments
Build and maintain dashboards and reporting for leadership with actionable insights
Work closely with product, tech, and sales teams to improve conversion rates and lead quality
Track user behavi...

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