Performance Marketer
KEY RESPONSIBILITIES
Build and manage all Meta and Google Ads campaigns — prospecting, retargeting,
lookalike audiences, and brand search
Set up and verify Meta Pixel + C-API (server-side), GA4 ecommerce events, and
GTM Data Layer across all website pages before any spend goes live
Own campaign structure from scratch: ad sets, audiences, bidding strategy, creative
rotation, and budget pacing
Manage retargeting pools: website visitors, cart abandoners, product viewers, quiz
completers — each with tailored creative and messaging
Run weekly creative testing — identify best-performing hooks, formats, and CTAs.
Rotate creatives before fatigue sets in.
Monitor and report ROAS, CAC, CTR, CVR, and CPC daily. Flag issues before they
compound.
Manage Amazon Sponsored Products and Google PMax campaigns in coordination
with Marketplace Manager
Maintain the GTM event audit document — every event, trigger, and Data Layer
variabl...