Position Overview
Performance Marketing ManagerWe’re looking for aPerformance Marketing Managerwith deep expertise inMeta Ads, Snapchat, TikTok, and StackAdapt— a hands‑on optimizer who thrives on testing, data‑driven scaling, and creative collaboration. Someone withMobile User Acquisition experience.Key ResponsibilitiesPlan, launch, and optimizepaid user acquisition campaignsacrossMeta, TikTok, Snapchat, and StackAdapt , focused on driving high‑quality mobile installs and first‑time deposits.Manage and scale7‑figure monthly budgets , ensuring strong ROAS, retention, and user lifetime value.LeverageAppsFlyerfor event mapping, attribution, and cohort analysis.Leadcreative strategy and testing— collaborate with the art team to produce high‑performing static and video assets based on data insights.Execute a structuredA/B testing frameworkto identify winning audiences, placements, and creatives.Continuouslyoptimize campaignsfor cost efficiency, engagement, and revenue — adjusting bidding, segmentation, and ...