**Job Description**

As part of the broader Customer Engagement team, the **Platform Activation Lead** plays a critical role in GM’s campaign management and execution process. This role partners closely with Campaign Management Leads (CMLs) to design and execute campaigns using Adobe Campaign while leveraging SQL within Databricks and supporting the coding and refinement of HTML assets.

The primary objective is to ensure accurate audience data is seamlessly integrated with campaign creative, enabling high-quality email communications to be deployed on behalf of GM OnStar.

This role requires a proactive, self-driven individual with a strong desire to learn and apply modern CRM campaign tools and technologies. The ideal candidate is a creative problem solver with a high attention to detail, and serves as a key liaison across the organization—effectively bridging business stakeholders and technical teams within the Customer Engagement function.

**What ...