This is a full-time, onsite PPC & AD Specialist role based in Lahore.

Responsibilities

• Plan, launch and optimise paid advertising campaigns across multiple platforms.
• Generate high-quality B2B and B2C leads through strategic campaign planning.
• Build full customer acquisition funnels from awareness through to conversion.
• Manage advertising budgets and maximise return on investment.
• Continuously test audiences, creatives, landing pages and messaging.
• Analyse campaign performance and make data-driven optimisation decisions.
• Work closely with the marketing, content and sales teams to improve campaign performance.
• Produce weekly and monthly performance reports with recommendations for growth.

Qualifications

• Minimum 3 years’ hands‑on experience managing PPC and Paid Social campaigns.
• Proven experience generating high-quality B2B leads through paid adve...