PPC Ads Specialist

What are we looking for?

We are seeking a results-driven PPC Ads Specialist to lead the development, execution, and optimisation of paid search marketing campaigns promoting our organisation’s online postgraduate programmes.

This role focuses primarily on platforms such as Google Ads (Search, Display, YouTube) and Microsoft Ads. The primary objective is to drive high-quality leads, maximise conversions, and improve return on ad spend (ROAS).

Please note that interviews for shortlisted candidates and any potential job offers may be in place before the application end date. We recommend that, if interested in any of the roles, you apply as soon as possible.

Key responsibilities

Campaign Execution & Optimisation

* Plan, launch, and manage PPC campaigns across Google Ads (Search, Display, YouTube) and Microsoft Ads

* Conduct in-depth keyword research, build and refine keyword lists, and manage match types an...