Job Summary:

The PPC Analyst will the contact person, to setup, manage, optimise and maintain the paid search campaigns for Reed Exhibitions Philippines. To ensure that they are delivered to brief, that all tracking and tagging techniques are applied consistently using the agreed media plan, methodology, and use insights to propose improvements and deliver optimisation.
Accountabilities:
+ Setup and manage, the paid search activities for RXPH campaigns associated with Google, LinkedIn, Meta, Bing and other search platforms
+ Maintain and monitor keyword bids, manage daily and monthly budget caps, impression share, quality score and other metrics
+ Provide creative copy suggestions and graphical ad templates
+ Manage Display network placement lists on AdWords and through other contextual advertising platforms
+ Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other elements o...