Responsible for leading on the planning, execution, and optimisation of paid search activity across ITC Group’s portfolio of travel brands and websites. The PPC Specialist drives high quality enquiries and bookings through paid search channels, ensuring campaigns deliver strong commercial performance and support business growth. Responsible for managing campaigns across destinations, experiences, and seasonal travel products while continuously optimising performance based on data, audience intent and revenue outcomes.

Key Responsibilities

• Plan, launch and manage paid search campaigns across platforms such as Google Ads and Microsoft Ads
• Structure campaigns across multiple travel brands, destinations, and product categories
• Identify and capture high intent search demand across destination and experience-based travel searches and work with SEO, content, and website teams to improve performance and conversion rates
• Continuously m...