Job Title:

Pay Per Click Specialist

Company Overview: Long & McQuade is Canada's largest musical instrument retailer, dedicated to providing exceptional service and a wide selection of instruments and equipment. With a commitment to fostering a vibrant musical community, we aim to empower musicians of all levels through our extensive range of products and expert advice.

Key Responsibilities:

Develop, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.) to increase traffic and conversions.

Conduct keyword research and analysis to identify trends and opportunities for campaign improvement.

Monitor and analyze campaign performance metrics to make data-driven recommendations and adjustments.

Collaborate with the marketing team to align PPC strategies with overall marketing goals and initiatives.

Prepare regular reports on campaign performance, providing insights and recommendations f...