ACG_3701_JOB Our client is a leading FMCG company who is looking for a qualified candidate to join their firm. Note: This is an individual contributor (IC) role focused on driving PR and corporate communications initiatives, without direct team management responsibilities. 1. PR Strategy & Execution Develop and execute PR initiatives to strengthen the company's corporate brand and product brand image. Partner with Brand teams to plan and implement PR activities supporting brand strategies, new product launches, and integrated communication campaigns, enhancing brand awareness, credibility, and consumer engagement. Collaborate with HR-GA and other internal departments to deliver internal communications, CSR initiatives, employer branding programs, and corporate events. Build and maintain strong relationships with media, KOLs/KOCs, communication partners, and key stakeholders to enhance brand reputation and visibility. 2. AI Communication & AI Optimization (AIO) Lead the implementation o...