Background

The role of the MCN Communications team is to manage the reputation of the MCN brand and its agencies, ensuring a high quality, consistent and clear narrative to key external stakeholders. The purpose of these guidelines is to optimise the profile of every agency’s brand, while building a strong and cohesive story, increasing amplification of our news and importantly, avoiding conflict in external narrative, timings or investment. MCN is part of IPG, a publicly listed company; these guidelines also serve to protect and help safeguard agency brands.

General Process

External Communications:

• Any enquiries from the press (dailies, radio, tv, online platforms), be it an interview, a quote or commentary on any topic must be streamlined through the Communications team.
• Communications will evaluate each opportunity and engage the appropriate spokesperson to define and craft messaging.
• Communications is to remain the p...