Overview

As a PR Specialist , your main focus will be to develop local plans that bring global PR strategies to life. You will be responsible for building and maintaining relationships with important press and influencers to generate increased exposure and cultural relevance for H&M in the sales market. You work collaboratively with cross-functional teams in Canada to identify new opportunities to build local press interest year-round that supports brand building and commercial priorities.

This on-site role reports into our Marketing Manager and is based out of our Toronto Support Office.

Responsibilities

• Develop and execute local PR plans based on global PR strategies and activations across various formats, including press releases, press trips, events and media outreach
• Build and maintain relationships within fashion industry stakeholders including media, influencers, celebrities
• Support Brand PR and Talent ma...