Job Purpose

The Pricing Analyst is responsible for developing, maintaining, and optimizing pricing strategies for vehicle rental and leasing products to maximize revenue, profitability, and market competitiveness. The role involves analysing market trends, competitor pricing, fleet utilization, customer demand, and operational costs to recommend and implement effective pricing structures across short-term rentals, long-term leases, and corporate accounts.

Key Responsibilities

Pricing Management

• Develop and maintain pricing models for daily, weekly, monthly, and long-term vehicle rental and leasing products.
• Monitor and adjust rates based on market demand, fleet availability, seasonality, and business objectives.
• Ensure pricing consistency across all sales channels and customer segments.
• Prepare quotations and pricing proposals for corporate and retail customers.

Market & Competitor Analysis

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