Principal Analyst - Marketing

Department: Marketing

Employment Type: Full Time

Location: London

Compensation: £74,000 - £84,000 / year

Description

This new role has been created to lead the continued development of Performance Marketing analytics at Go City. The Principal Analyst will design and implement the analytics strategy, translate business objectives into measurable KPIs, and present findings with data visualisation. Covering all Go City brands and Performance Marketing channels, this role will oversee analytics including web analytics, tracking, attribution and incrementality testing.

Key Responsibilities

• Collaborate closely with marketing teams to understand their needs.


• Acquire data internally, from partners and agencies related to campaign performance and work with Tech teams to ensure necessary tracking.


• Analyse datasets...