Lead innovative demand generation efforts at Jobber as a Principal Demand Generation Manager, focusing on product-led growth and experimentation. Drive strategic initiatives for small business success.

This senior individual contributor role reports to the Senior Director of Demand Generation. You will incubate new PLG initiatives through direct collaboration with product teams and deliver data-backed recommendations. Your expertise will shape early MVPs and establish effective growth experiments that enhance acquisition channels.

Key Responsibilities: • Lead product partnership for new PLG initiatives • Design experiments to gather actionable insights • Manage opportunity sizing and funnel analysis • Prepare decision materials for product leadership • Integrate marketing strategies for testing new concepts

Requirements: • Extensive experience in B2B SaaS demand generation • Proven track record in growth marketing strategies • Strong analytical and experiment...