What You'll Do Role Summary (The Why Now) Salesforce is a foundational platform powering Avalara's revenue engine, customer experience, and operational workflows across Sales, Service, Marketing, and Quote-to-Cash. As Avalara scales our product portfolio, expands into new markets, and embeds AI across customer and operational systems, the complexity and criticality of the Salesforce ecosystem continues to grow. The Principal Salesforce Platform Architect defines and governs the enterprise architecture strategy for Salesforce, ensuring the platform operates as a scalable, reasonable system rather than a collection of independent implementations. You will establish the roadmap, standards, and design patterns that guide all Salesforce development and integration across the enterprise. By aligning Salesforce architecture to outcomes and enterprise priorities, you will ensure the platform supports predictable revenue operations, high-quality customer experiences, and efficient, AI-enabled e...