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Crypto.com Exchange is building the place where serious traders run their capital. The Exchange Growth team exists to scale the active trader base across acquisition, activation, engagement, retention, and reactivation. We are moving at a pace most companies in the category can’t.
Role OverviewWe are looking for a Principal Product Manager to own the top‑of the funnel end‑to‑end—the journey from first touchpoint through account creation: landing pages, intent‑matched entry points, and first‑visit‑to‑registration conversion. This is the front door of the entire growth engine. Whether growth scales profitably or collapses under CAC pressure is decided here, in the gap between intent and registration.
Turn discovery and conversion into a compounding acquisition engine, not a marketing‑adjacent afterthought: intent matching, conversion quality, and channel economics that make every acquisition dollar work harder.
What You’ll Actually Do ...