Responsibilities

• Own Netlify’s self-serve funnel, driving net-new self-serve ARR including expansion and retention
• Build the measurement foundation, including attribution and product/AI-visibility analytics
• Establish and lead a robust experimentation practice
• Drive user activation by defining early milestones and shortening time-to-value
• Optimize paid conversion paths and expansion motions (credits, seats, add-ons)
• Partner with GTM teams to align product-led and sales-led motions
• Set the funnel roadmap and mentor other Product Managers

Requirements

• 7+ years in product management with experience owning a self-serve or PLG funnel
• Expertise in growth PM practices, including designing and running experiments
• Fluency in funnel instrumentation, attribution, event taxonomy, and cohorting
• Command of in-product monetization mechanics like paywalls and usage economics ...