Overview of the role

As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about more than selling cars, it’s about building trust, delivering experiences, and representing a brand that is redefining mobility.

Lead the execution of the product strategy for BYD within Al-Futtaim Electric Mobility. Act as the voice of the UAE customer, ensuring each product meets evolving market demands with speed and precision. Drive commercial success of the portfolio by aligning consumer needs, competitive positioning, and the brand promise of two of the world’s most innovative electric vehicle manufacturers.

What you will do

• Define target segments and core customer personas for each model in the BYD and Polestar lineup
• Manage the full product lifecycle across the BYD and Polestar range, ensuring timely updates in line with ...