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The Product Development Manager (PDM) drives the commercial success, profitability, and market viability of all products. The PDM ensures that product development initiatives are anchored on revenue generation, customer demand, and competitive positioning.
The PDM owns the decision on whether a product will sell and generate profit by leveraging market research, Voice of the Customer (VOC), sales insights, and business intelligence.
The role works closely with R&D, ensuring only commercially viable and scalable products move forward.
Define and manage a profit-driven product pipeline aligned with revenue targets and growth strategy. Identify high‑potential product opportunities based on market demand, consumer trends, sales performance, revenue data, competitive benchmarking, pricing strategies. Prioritize products based on ROI, margin potential, and sp...