The role reports to the Sales Director.

Duties and Responsibilities

• Drive the product and business‑planning process across cross‑functional teams of the company
• Analyze consumer needs, current market trends, and potential partnerships
• Assess current competitor offerings, seeking opportunities for differentiation
• Analyze product requirements and develop appropriate programs to ensure they're successfully achieved
• Develop, implement, and maintain production timelines across multiple departments
• Appraise new product ideas and strategize appropriate go‑to‑market plans
• Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
• Create product strategy documents that describe business cases, high‑level use cases, technical requirem...