Position Overview
Who we are: The Ford and Lincoln retail mobile applications serve as our essential digital front door, fostering daily, meaningful relationships with customers by enabling them to maximize the use and value of their vehicles. As the primary digital channels, these cloud-based apps allow us to rapidly deploy features and content globally, acting as a critical link between the customer and the Ford ecosystem.
Achieving these goals requires more than just feature deployment; it demands a systematic approach to capturing, analysing, and acting upon the Voice of the Customer. This is where the Product Manager for Product Excellence and Customer Sentiment serve as the critical bridge - transforming global user feedback into roadmap actions.
In this position you will lead the global Voice of the Customer initiatives for our mobile app ecosystem. This role is pivotal in ensuring that user feedback, sentiment data, and beta insights are transformed into a cohesive product stra...