The Opportunity

This position works out of our Mississauga location in the Diabetes Care Division. We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. As the Product Manager, you’ll have the chance to lead the strategy, execution, and optimization of the consumer facing digital ecosystem to drive awareness, engagement, and conversion for FreeStyle Libre systems in Canada.

What You’ll Do

• Lead the development and execution of the consumer digital ecosystem strategy, including website, social media channels, and emerging digital platforms.

• Own website strategy and optimization, including UX/UI, conversion rate optimization (CRO), AEO/GEO, and content effectiveness to drive engagement and acquisition.

• Drive inte...