Role Purpose

• Drive adoption of medical device technologies to improve procedural outcomes and enable portfolio pull-through across IC.
• Lead marketing strategies for IC portfolios to optimize procedural success and enable therapy adoption.

Key Responsibilities

• Develop annual marketing plans for IC portfolio, aligned with global positioning.
• Drive training programs and competency development for atherectomy and thrombectomy devices.
• Create messaging and toolkits emphasizing interventional cardiology brands algorithms and clinical benefits.
• Support sales with education on device selection and complication mitigation.
• Organize procedural workshops and physician education events.
• Collaborate with business unit and commercial leads to design bundled solutions and value-selling strategies.
• Monitor utilization and attach rates; adjust plans to improve portfolio penetration.
• E...