Conduct market & competitor research and user demand analysis, formulate product planning and new project initiation. Define product requirements, oversee prototype development, field test and optimization; control project schedule, cost and performance. Cooperate with R& D, production, sales and purchasing teams to realize mass production of products. Collect after-sales and market feedback to upgrade existing products; coordinate agricultural machinery appraisal and subsidy formalities. Track competitor products to improve product configuration and selling points