# Product Marketing Executive**General**·Sungai Besi, Kuala Lumpur·full-timeApply Here## job overview:**1. Strategic Marketing Planning*** Develop comprehensive product marketing strategies based on data insights and market trends.* Define and refine target audience profiles and buyer personas for marketing precision.* Lead the creation of go-to-market strategies for product launches and enhancements.**2. Product Positioning & Messaging*** Craft compelling product positioning, unique selling propositions (USPs), and messaging frameworks.* Ensure consistency in branding and messaging across all marketing channels and materials.**3. Campaign Development & Execution*** Design and execute multi-channel marketing campaigns to drive product awareness, engagement, and conversions.* Collaborate with the creative, digital, and content teams to ensure campaign effectiveness.* Monitor, analyze, and report on campaign performance to identify areas for optimization.**4. Market Analysis & Competitiv...