Seri Kembangan, Malaysia | Posted on 05/07/2026

The Product Marketing Lead owns the commercial success of products by translating product into demand, desire, and sales performance across all channels.

They sit at the intersection of Product (R&D / Merchandising), Marketing (Content / Branding), and Sales Channels (Livestream / Affiliate /Marketplace).

In simple terms: They decide what story to tell, who it’s for, and how to sell it profitably.

Key Responsibilities

• Demand Creation
• Product Performance Tracking
• Pricing & Offer Strategy
• Feedback Loop to Product Team

KPIs

• Product GMV Performance
• Sell-Through Rate
• Channel Conversion Efficiency
• Margin Performance

Requirements

• Strong in consumer understanding, trend analysis, and commercial thinking.
• Skill mix: 50% marketing strategy, 30% product sense, 20% sales understanding. ...