Responsibilities

• Develop and maintain messaging frameworks connecting product capabilities to customer benefits
• Lead end-to-end go-to-market execution for product launches, including creative briefing and channel coordination
• Synthesize research, customer feedback, and social sentiment into messaging recommendations
• Maintain a library of evergreen assets such as FAQs, value propositions, and app store creative
• Integrate modern AI tools and workflows to improve the speed and quality of marketing deliverables
• Partner with Product, Brand, Growth, Lifecycle, Research, and Compliance teams

Requirements

• 5+ years of product marketing experience
• Track record of supporting product launches (Consumer, fintech, or subscription experience preferred)
• Strong communication and storytelling skills
• Proficiency in using AI tools for messaging, content creation, or researc...