Position Overview
Description
We are seeking an experienced Product Marketing Manager to lead product marketing strategy for Ring & Blink across international markets. This role will drive end-to-end go-to-market execution, from strategic positioning to launch campaign support, ensuring our devices resonate with customers across diverse markets and channels.
Key Responsibilities
Product Launch & GTM Strategy
* Develop comprehensive go-to-market strategies with international positioning and market-specific nuances for our products
* Support product launch strategy, positioning, and localisation
* Manage end-to-end launch processes including timelines, prioritisation and content review across all channels
* Provide final approval of all product marketing launch content across Ring.com, Amazon.com, PR, and channel marketing
* Support 360Β° launch campaign development and strategy for product launch activations outside promotional periods, overseeing execution across...