We need a hybrid builder: someone with

2+ years of hands-on product management experience

who understands product lifecycle, user stories, and roadmaps—and now wants to own

activation channels

(webinars, events, community) to drive pipeline.
You will turn product insights into live, engaging demand gen programs. You won’t just launch features; you’ll launch conversations.
Key Responsibilities:
1. Product Marketing (Leveraging PM Background)
Translate product specs and user feedback into compelling messaging, positioning, and customer-facing assets.
Partner with Product & Sales to identify which features solve real pain points—then build launch plans around those insights.
Use your PM lens to create technical content (solution briefs, demo scripts, competitive battle cards) that actually resonates with B2B buyers.
2. Demand Gen via Webinars
Own the end-to-end webinar strategy: topic selection, speaker alignment (internal + exte...