Responsibilities

• Drive product positioning, messaging, and value propositions across our portfolio
• Translate complex software and hardware capabilities into clear, compelling stories that drive adoption
• Plan and drive go-to-market strategies for new products and features
• Lead the development of product marketing assets and campaigns, working closely with internal teams and external agencies
• Support global product launches with aligned messaging and execution across regions
• Work closely with commercial teams and regional marketing to ensure consistency and impact across markets
• Enable Sales and partners with materials, training, and clear product narratives
• Build and maintain a strong understanding of customer needs, market trends, and competition
• Ensure consistency of product messaging across all channels and regions
• Continuously improve messaging, content, and campaigns based on insigh...