Responsibilities

• Develop and execute comprehensive GTM strategies for PropertyGuru’s key consumer and customer products, ensuring alignment with overall business objectives
• Craft compelling product narratives that clearly articulate value propositions for both sides of PropertyGuru’s marketplace
• Gather and synthesize customer feedback, behavioral data, and market insights to improve product‑market fit and messaging
• Identify opportunities to improve conversion, activation, and engagement across the user journey
• Work with cross‑functional teams (Product, Lifecycle, Customer Success etc.) to ensure product intent, experience, and messaging are aligned
• Work with Sales Excellence to enable sales teams with clear narratives, sales decks, and battle cards

Qualifications

• Has proven experience taking a product or feature from concept → positioning → GTM → performance tracking
• Has hands‑on exper...