Key Responsibilities

• Define product positioning and messaging that differentiates Oona’s offerings in a competitive electronics/consumer goods market.

• Develop and lead end-to-end marketing campaigns across digital, e-commerce, and traditional retail channels.

• Oversee retail dynamics, including category management and visual merchandising strategies, to optimize the customer purchasing journey.

• Conduct rigorous market research and competitor analysis to guide pricing strategies and product roadmap decisions.

• Coordinate seamlessly with Sales, Supply Chain, and Store Operations to ensure flawless product launches and stock availability.

• Interpret sales data and consumer insights to pivot strategies and maximize ROI on all marketing spend.

• Deliver high-level presentations and negotiate with partners to expand brand reach and market share.



Qualifications & Experience

• Bachelor’s degree in Marketing, Busine...