Product Marketing Manager (Healthcare Saa S)
About the Role
We are seeking a strategic and execution-focused Product Marketing Manager to drive product positioning, go-to-market strategy, customer adoption, market awareness, and revenue growth.
Product Positioning & Go-to-Market
- Develop product positioning, messaging, and value propositions for m Consent solutions.
- Create customer-centric messaging for dental practices, DSOs, orthodontists, pediatric practices, oral surgeons, and other specialties.
- Plan and execute go-to-market strategies for new products, features, and enhancements, including launch campaigns, customer communications, webinars, training, and sales enablement.
Sales Enablement & Competitive Intelligence
- Create and maintain sales assets including presentations, one-pagers, battle cards, competitive comparison sheets, ROI calculators, demo scripts, FAQs, and customer success stories.
- Conduct product training for Sales and Customer Suc...