Own positioning, messaging, and go-to-market to drive pipeline and product adoption. The candidate will translate customer/market insight into compelling narratives, launch plans, and sales enablement that move ARR and retention

Key Responsibilities:

• Define ICP (Ideal Customer Profile), buyer personas
• Craft value propositions, differentiation, and category narrative; maintain message map and web copy.
• Plan the launch of the product and its go-to-market strategy, and manage its cross functional execution
• Develop product marketing plan, strategies (pricing, specifications, go-to-market, etc.), and track its status, ensuring that these are carried out efficiently
• Drive solution marketing and vertical GTM motions with industry narratives and proof.
• Help product team prioritize features by bringing in market and customer context
• Produce pitch decks, one-pagers, datasheets, case studies, whitepapers, demo scripts
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