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Product Proposition (Proposition Marketing), Principal

Company

AIA Singapore

Location

singapore, singapore

Posted

July 09, 2026

Position Overview

About The Role

We are looking for a strategic and customer‑obsessed Product Proposition (Proposition Marketing) Principal to drive distribution engagement and product capabilities. In this role, you won’t just support products marketing, you’ll own the end‑to‑end proposition strategy, influence product direction, and directly enable our distribution channels to succeed in the market.

This is a high‑impact role at the heart of our growth strategy. You will:

  • Turn business priorities into compelling product stories that resonate with advisors and customers.
  • Drive successful product launches and accelerate adoption across distribution channels.
  • Enhance sales effectiveness through innovative engagement and enablement strategies.
  • Shape how our digital platforms support the future of distribution.
What You’ll Be Doing
  • Lead end‑to‑end planning and execution of product launches, including development of...

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