The Customer Lifecycle Marketing team develops and delivers marketing strategies for existing consumer credit card customers to build awareness, deepen engagement, and increase satisfaction and loyalty. Focus areas include Early Months on Book (EMOB), low tenure, retention, product trade (upgrade/downgrade), and authorized user programs. Customer Lifecycle Marketing sits within Marketing Growth & Innovation for Card Services in Chase Consumer & Community Banking.
The Product Trade Senior Associate on the Customer Lifecycle team is a highly visible, cross-functional role supporting the product trade (upgrade/downgrade) strategy, reporting into VP Product Trade and Authorized User. Within this role you will be pivotal in guiding customers through product transitions, ensuring a seamless experience during upgrades or downgrades, and maximizing customer satisfaction and retention. As the Senior Associate, you will design and implement multi-channel marketing programs (e.g., email, site,...