Works closely with the PI (Dr. Rivera Mindt), the CLARiTI Access Core team, and project and lab leadership to develop, deploy, and optimize digital advertising campaigns that support participant recruitment and public engagement for the CLARiTI Study

Plans, launches, monitors, optimizes, and reports on full-cycle Meta advertising campaigns, including both top-of-funnel (TOFU) awareness ads and middle-of-funnel (MOFU) lead generation campaigns across multiple study locations

Designs, configures, and maintains data capture systems and custom reporting pipelines using Meta Business Suite, Meta Pixel, UTM tracking, and shared...