Position Overview
Role Overview
Drive category growth by owning AoP performance (orders, AoV, revenue).
This role translates data into strategic interventions, program-manages cross-functional initiatives, and acts as the crucial connective tissue between the Category Head, Customer Growth, and broader business teams.
Core Responsibilities
A. AoP & Strategic Planning
Performance Ownership:
Track planned vs. actual (orders, AoV, revenue); publish weekly updates and month-out projections.
Proactive Interventions:
Diagnose performance gaps and propose strategic levers to close them.
Growth Alignment:
Partner with Customer Growth & Engagement to align campaigns and incentives with category targets.
B. Metrics & Insights
Category Health:
Maintain real-time tracking, flag risks early, and lead structured reviews.
Actionable Insights:
Connect the what to the so what instead of just reporting data.
Standardization:
Esta...