The Program Manager – Regional Marketing Officer is responsible for driving growth in the regional credit card business across Luzon, Visayas, and Mindanao. The role focuses on identifying market opportunities, developing and implementing usage and loyalty programs, and managing merchant partnerships to increase billings, revenue, and customer engagement. The position contributes significantly to overall retail and merchant billings while ensuring compliance with policies and effective collaboration across teams.

Responsibilities

• Plans, executes, and implements programs and campaigns within the region to promote cardholder usage and loyalty
• Understands customer segment needs, monitors competitive activity, and identifies new trends and opportunities to design targeted retention programs
• Manages and builds relationships with top, non-traditional, and emerging installment merchant accounts to drive volume and profitabil...