1.Strategic Planning

Developthe overall marketing strategy and annual marketing plan for the M&EDepartment, clarifying target markets, customer positioning, and brand strategyin construction sector.

Integrateelectrical industry trends, consumer usage, and competitor profiles to proposedifferentiated marketing strategies with maincon.

Developand manage the M&E Department's annual marketing budget to ensure maximumreturn on investment.

2.Branding and Promotion

Responsiblefor brand positioning and image development for the Electrical Department,enhancing the market visibility and reputation of M&E.

Planand execute online and offline marketing activities (such as holidaypromotions, themed events, food festivals, and cross-industry collaborations).

Coordinatevarious promotional channels, including social media operations, KOLpartnerships, advertising, and public relations activities.

Guidethe design, copywritin...