You use sales, customer, and market insights to optimize the assortment and guide commercial decisions, ensuring the offer remains relevant across all channels.

You apply data-driven improvements and collaborate across functions to support efficient implementation, layout productivity, and financial follow-up of commercial initiatives to support business performance.

Secure project implementation & execution

Execute allocation actions for all store projects (new stores, rebuilds, closures and SP10), aligned with project phase planning and coordinating timeline with logistics and area teams.

Ensure strong commercial execution and optimal customer experience.

Follow up project performance and share learnings with Sales Market and Global, including financial performance tracking and business case follow-up to assess project productivity and outcomes.

Use i...