JOB DETAILS

1. Devise creative public relations strategies that fit company profile
2. Develop effective PR plans using appropriate strategies and tactics

3. Organize and coordinate PR activities

4. Use a variety of channels (TV, press, internet etc.) to maximize company exposure

5. Liaise with marketing professionals to ensure consistency in promoting corporate image

6. Arrange for interviews or public speaking events and construct press releases

7. Advise the company on handling sensitive public issues to preserve the reputation

8. Assess opportunities for sponsorships and other partnerships and manage relations

9. Analyze results of PR campaigns or efforts and prepare reports
FUNCTIONAL AREA
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