Develop and maintain strong relationships with local regional and international media.
Draft and distribute press releases media pitches and story angles across key business pillars including accommodation spa dining sustainability weddings and events
Track analyze and report on media coverage and earned media value.
Manage press visits familiarization trips and media events from planning to post-coverage follow-up.
Ensure consistent brand representation across all media communications.
Identify and evaluate influences aligned with the resorts luxury positioning.
Negotiate collaborations and manage contractual deliveries.
Coordinate influencer stays including itinerary planning across rooms spa dining and experiences.
Ensure accurate tagging content quality and compliance with agreed deliverables.
Track ROI and performance of influencer partnership...
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