Responsibilities for Senior Account Manager/Account Director: · · build strong relationships and networks with colleagues, clients and the media · · monitor the media, including newspapers, magazines, journals, broadcasts, newswires, · · work as part of an account team to develop client proposals and implement the PR activity · · prepare regular client reports and attend client meetings · · research, write and distribute press releases to targeted media · · promote news stories and features to the media · · collate, analyse and evaluate media coverage · · manage events, including press conferences and promotional events