DESCRIPTION:
Duties: Design and develop digital analytics requirements for digital marketing campaigns and clickstream data.
Collaborate with product managers, designers, and developers to design and deploy AB tests and evaluate performance KPIs.
Develop and maintain dynamic and interactive dashboards and automate ETL processes.
Perform data manipulation, structuring, design flow, and query optimization.
Conduct statistical analysis using machine learning methods and predictive modeling.
Develop measurement frameworks for new marketing strategies using financial modeling and multi-touch attribution.
Design and build telemetry and usage tracking solutions for business intelligence tools.
Maintain data integrity, accuracy, and consistency through robust data governance practices.
Partner with internal stakeholders to understand business needs and translate them into analytical solutions.
Present findings and recommendations to senior leadership.
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