Company: Southern Glazer's Wine & Spirits

Location: Toronto, Canada

Overview

The Regional Brand Activator maximizes the sale of supplier brands to the trade and consumer through effective regional execution via business development off and on trade. Additionally, this position will be responsible for managing relationships that permit the achievement of company and supplier objectives.

Primary Responsibilities

• Develop a direct relationship with key players on trade (partners, sommeliers, managers, bartenders, etc.) and provide feedback and updates back to the brand
• Plan marketing execution and branding objectives
• Audit, classify, and prioritize key accounts, developing and leading a direct relationship with key on premise players
• Implementation, execution, and follow-up of on trade activities and sales against the brand plan, including OP partnerships
• Lead events/experiences with final clients (no sam...