The AMEA Measurement & Performance Intelligence Lead position in Kuala Lumpur entails overseeing campaign performance insights and reporting intelligence for Mars' APAC & MEA markets. With 6–8+ years of media analytics experience, the role requires strong expertise in digital campaign reporting and advanced dashboarding tools like Tableau and PowerBI. Key responsibilities include defining measurement frameworks and leading a team of BI analysts to deliver actionable insights for effective marketing strategies, while also embracing a hybrid working schedule and comprehensive employee benefits.
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