Strategic Marketing & Market Development
Develop and execute regional marketing development plans aligned with global business objectivesIdentify growth opportunities across key segments (academia, biopharma, translational research)Marketing Strategy Planning and Execution: developing and implementing effective Go-to-Market strategies for new product portfolio and enhancing on-market products by penetrating various market segments, expanding the reach of our technologies.Competitive Landscape analysis: optimizing product positioning based on field feedback and market dynamics, differentiating PSX technologies and solutions to better fit customer needs and market dynamicsDemand Generation & Campaign Execution
Design and implement multi-channel marketing campaigns (digital, events, webinars, KOL engagement)Partner with digital marketing team to optimize lead generation, nurturing, and conversionTr...